The Armstrong Williams WH payola story

This isn't just a story about a self-serving pundit "entrepreneur," or the erosion of public trust in the media, or hypocrisy, or using covert propaganda to sell controversial Bush programs like Medicare reform and NCLB, or the misuse of taxpayer dollars, or the undermining of the American people's trust in the public sector.

It is the story of the conservative movement and its well-oiled marketing machine; a packaging and distribution system of ideas that has been shaping American public opinion for more than a quarter century. It is also one of the most important stories behind the 2004 election.

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While the leaders of the conservative movement like to boast that the power of their movement lies in the power of its ideas, the ideas of today's conservative movement are the same old failed policies from years gone by, spit-shined and with user-friendly names. The power of the conservative movement is not in its ideas, rather it is in the marketing of these ideas, primarily through effective packaging, promotion and distribution.

Read: The Conservative Marketing Machine

For all the truth in this and other articles about "the left" needing to get good and slick in the advertising department in order to reach the other half of America, I don't think I'd like living in that version, either. A country where people are willing to remain ignorant and be manipulated by slick promos and feel-good slogans? Where the "ideas" don't count - just the packaging? No thanks. I'm looking for a place where people want to understand what's really happening to them and to the rest of the world in their name.