I Googled up these articles trying to find some information on what the polls were predicting during that election.
The first one is a 1981 critique (pdf) of the pre-election polls in 1980, which can probably be extrapolated to present-day polls. The second is an article from May of this year.
...There has been much speculation about what went wrong with the pre-election polls of 1980. All the major published polls seriously understated Ronald Reagan's margin of victory over Jimmy Carter...based mostly on interviewing completed late in the week before election day. The candidate polls, on the other hand, did continue their polling through election eve, and did indicate the correct magnitude of Reagan's victory.
That article goes on to describe in painful detail the methodology of voting polls. The second article (from May of this year) takes the position that there could be a Kerry landslide.
...Nor was Carter's sound defeat an aberration. Quite the opposite. Of the last five incumbent presidents booted from office--Bush I, Carter, Ford, Herbert Hoover, and William Howard Taft--only one was able to garner over 200 electoral votes, and three of these defeated incumbents didn't even cross the 100 electoral-vote threshold...
...2004 could be a decisive victory for Kerry. The reason to think so is historical. Elections that feature a sitting president tend to be referendums on the incumbent--and in recent elections, the incumbent has either won or lost by large electoral margins. If you look at key indicators beyond the neck-and-neck support for the two candidates in the polls--such as high turnout in the early Democratic primaries and the likelihood of a high turnout in November--it seems improbable that Bush will win big. More likely, it's going to be Kerry in a rout.
Of course it is entirely possible that through some last minute surprise revelation about one or the other candidates, the public will stampede toward the other. One thing is certain, we don't have long to find out how this one goes.
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